Dimension or Issue Key questions (ones in bold most important to consider) Probes and follow-up questions
What Results? What are the most important outcomes you expect to see? (e.g., more physical activity, weight loss, better quality of life, less bullying, less absenteeism, less drug use; better medication adherence; improved quality of life)

What is the targeted individual-level change?

How will you measure these changes?

Who will care about the outcomes?

How will you share these outcomes?

  How likely is it that your initiative will achieve its key outcomes? What are the biggest threats to seeing the outcomes you want?

Will your program or policy be effective for those most in need?

What unintended consequences or outcomes might there be?

How will your program or policy need to be adapted to benefit these individuals?

What has gone wrong in other similar initiatives?

Tips to improve Effectiveness

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